The "eat by the eyes" is something that happens to all of us. In advertising and sales, it is also often worth the "picture is worth a thousand words" and when it comes to addressing children it was not going to be less. Brands know it and are very careful in how a certain product is presented to children, that although he still does not charge any salary, he has a lot to say when buying.
I try to teach my daughters the importance of discerning between the continent and the content, that is, that we are not going to buy something just because they like the packaging more, being the product inside it unhealthy or more expensive than another "white label "or with the less" sophisticated ", less colorful container ...
And we do not talk only about food, since in the supermarket there are more and more products aimed at that special 'target', the smallest of the house, which are offered all kinds of items and not always the healthiest, precisely .
It is difficult to escape the influence of marketing for children, because different studies have shown that the power of packaging is much greater for children, that is, that the effects of packaging are greater in children. So much, that they are going to ask the parents to satiety (come on, until the parents give in and get it). So much, that even a carrot tastes better if it goes in a colored box.
It was a study carried out at Stanford University (California, United States), where a group of children were offered the same product wrapped in attractive packaging (specifically, those of Mac Donald's) and on paper without further ado. You can already imagine which hamburgers, which potatoes or which carrots were best for them. The children's perception was better about food wrapped in boxes with drawings and colors.
At the University of Calgary (Canada), studies have also been carried out on the effect of packaging for children analyzing supermarket items, demonstrating that children associated with children's entertainment with fun and entertainment, which go beyond food (colognes, food products hygiene ...).
So, taking these conclusions into account, we could choose to put their meals less palatable in colorful and beautiful containers, keeping the happy meal box to put the salad or fish, if necessary. I don't think it will work for a long time ...
Definitely, we cannot underestimate the power of packaging for children, another thing is that we can set limits to the requests of our children. Do you let yourself be influenced by what they ask you when they see the ads on television or when making the purchase?
