UNICEF has launched an excellent campaign in Venezuela to promote breastfeeding as the best food for the baby. The objective is to raise awareness about the benefits of breast milk and for this purpose it has found the most direct way to reach mothers, placing in the country's supermarkets a product of the best brand: Breast Milk.
The idea seems great. As if it were a commercial product, it occupies a place on the shelves of the supermarkets next to the artificial milks and its advantages are exposed to potential consumers, with the proviso that in this case the 'consuming' mothers become the suppliers of the true end consumer that is the baby.
Sometimes it seems that what is not announced did not exist, so it is great the concept of communication that UNICEF has used together with the agency Leo Burnett Venezuela carrying out a display of creativity and search for effect when playing to convert breast milk into A commercial product.
I leave you below with the 'sales arguments' of Leche Materna, a product that sells itself.
Advertising
UNICEF Venezuela launched in the country the perfect food for all babies: breast milk, a product so good that it has no competence when it comes to taking care of the health of mothers and babies.As we know that Venezuelan mothers always seek to give their babies the best, UNICEF recommends breast milk, the food endorsed by the medical and scientific organizations of the planet. Breast milk ensures the most complete and healthy diet for the newborn, because it provides you with the exact amount of fats, sugars, water and proteins you need. Breast milk is 100% natural, immunizes the baby and reduces the likelihood of diarrhea, respiratory and ear infections, colic, skin diseases, measles and cholera.
This food also benefits the mother because it decreases the risk of diseases such as breast and ovarian cancer, it also helps to reduce the weight that increased during pregnancy, because by breastfeeding the woman burns additional calories.
As if this were not enough, this magical product strengthens the maternal-filial bond and is the indispensable element for the child to grow sure of himself, serene and independent and reach his full psycho-emotional development in the family environment. Additionally, it is free.
It also deserves to be noted that the Communication campaign 'Maternal Milk, the best milk in the world for your baby' It also includes television commercials, signs on buses, messages in Metro stations, on billboards, radio spots, ads in magazines ... and above all, the most interesting thing is that it is supported with an information plan in hospitals and media .
What do you think of the campaign?
