Children's fashion becomes increasingly important, brands make their way and are established in our children, is curious, even being very small and denote preferences by certain firms. They do not know why one brand is better than another, they do not know the composition of the tissues, they do not relate the economic aspect, but they do know that what they want is certain products of one of the hundreds of known brands for which parents must pay much higher prices.
Advertising campaigns, the environment ... everything influences so that a child wants to dress exclusively as a brand, but the greatest influence is exercised by the parents. The brands are associated with greater purchasing power, a better family economy, higher quality, hundreds of fictitious reasons that the consumer society has been responsible for establishing, we could put for example a study that our partner Eliana made known to us In the post, The influence of McDonald's marketing on young children, it showed how children opted for a McDonald's brand food product compared to an unmarked one, actually being the same product, because as this example we can put hundreds and hundreds with all kinds of items and products. Every year the textile companies are increasing their profits, the billing increases dramatically with children's fashion, children want to look more like their parents and their parents want children to look more like them and if they use clothing brands, their Children will not be less, for this reason parents are the ones who perform the best advertising marketing work by introducing the passion for brands in their children.
It is increasingly expensive to dress children, provide them with everything they need and that is provided for their pleasure. The brands become a cross that will be carried throughout life, there is no conformism with another article of similar characteristics, “if it is not Adidas, Reebok, Levis, Guess, Agatha Ruiz de la Prada, etc., I do not want it” .
We would like to make a small reminder, some of the garments or branded products that reach our hands have been made by children living in third world countries, also adults, in exchange for tiny salaries that do not allow or support the family. Brands pay the minimum in these third world countries and charge the maximum in the industrialized countries.
We are not against brands, but they are "cultivated" in children, it is not recommended for them because the consumerism that is later criticized so much is sown.
